Elena excels at helping companies create products that are viable, valuable, and lovable. Her expertise is working across development, design, and business strategy to help organizations take their products to the next level. She turns customer and market insights into opportunities and brings products and services to life based on that vision.
A cross-functional leader who considers the customer at every stage of product development Elena is fearless in asking, “Are we building what matters?” She has more than 15 years of experience leading hybrid and remote product, technical service, and development teams in B2B software and services.
In 2014, Elena began working on a new approach to understanding customer experiences by measuring and tracking how people feel about an experience with a product or service versus their expectations of those experiences. She validated the idea through existing research, prototyped the concept, and began alpha testing. The substantial evidence of the approach's effectiveness also brought a change in focus towards impacting lives at work by helping people build healthy, trusting relationships on and across teams. In 2019, Elena co-founded Xmetryx, Inc. with a mission to make the world better for everyone at work.
Dr. Jeb Hurley
Co-founder & CEO
Jeb traces his passion for helping people become better leaders and make a positive difference in the world to his painful experiences with toxic managers, dysfunctional teams, and low-trust cultures. His insight that an organization's culture reflects team behavior at scale has shaped his approach to leadership and how he develops leaders.
A leading expert on team and organizational dynamics, Jeb is an experienced F100 corporate executive, a multi-time founder/CEO, and a behavioral scientist. He holds a doctorate in organizational leadership and has mentored and coached for decades. He is the co-founder and CEO of Xmetryx, Inc., and Managing Partner of Brainware Partners, a team dynamics consultancy.