Our Founders
Elena A. Newton
Co-founder & CTO
Elena excels at helping companies create products that are viable, valuable, and lovable. Her expertise is working across development, design, and business strategy to help organizations take their products to the next level. She turns customer and market insights into opportunities and brings products and services to life based on that vision.
A cross-functional leader who considers the customer at every stage of product development Elena is fearless in asking, “Are we building what matters?” She has more than 15 years of experience leading hybrid and remote product, technical service, and development teams in B2B software and services.
In 2014, Elena began working on a new approach to understanding customer experiences by measuring and tracking how people feel about an experience with a product or service versus their expectations of those experiences. She validated the idea through existing research, prototyped the concept, and began alpha testing. The substantial evidence of the approach's effectiveness also brought a change in focus towards impacting lives at work by helping people build healthy, trusting relationships on and across teams. In 2019, Elena co-founded Xmetryx, Inc. with a mission to make the world better for everyone at work.
Dr. Jeb S. Hurley
Co-founder & CEO
Jeb traces his passion for helping people become better leaders and keeping team dynamics healthy to his painful experiences with toxic managers, dysfunctional teams, and low trust cultures. While doing his doctoral research on the behavioral dynamics of high trust teams, he developed deep insights into how the culture that people create becomes the invisible hand that shapes behavior and performance.
Combining strategy, operating, and leadership experience with deep expertise in team and organizational dynamics, Jeb helps organizations overcome their most difficult culture challenges. Based on his belief that culture is team behavior at scale, Jeb’s innovative approach focuses on establishing a foundation of trust, psychological safety, and strong relationships among operating and executive teams.
Jeb’s career spans VP & GM positions in F100 companies and multiple start-up founder and CEO roles. He is a behavioral scientist and leading expert on team and organizational dynamics. He holds a doctorate in organizational leadership and is the author of Team Relationship Management: Using Science to Inspire Trust & Peak Performance.