Elena A. Newton

In 2014, Elena began working on a new approach to understanding customer experiences by measuring and tracking how people feel about an experience with a product or service versus their expectations of those experiences. She validated the idea through existing research, prototyped the concept, and began alpha testing. The substantial evidence of the effectiveness of the approach also brought a change in focus towards impacting lives at work by helping people build healthy, trusting relationships on and across teams. In 2020, Elena co-founded Xmetryx, Inc. with a mission to make the world better for everyone at work.

Elena began her career as employee number 16 at Onyx, a software start-up, with responsibilities ranging from technical writing to operations. As the company grew, she held various leadership roles focusing on both customer and technical areas of the business. Ultimately, Elena led the establishment of the Global Services organization, with responsibility for the experience of the company’s +10,000 customers. In addition, she led the design and development of the company’s first cloud-based product. After the sale of Onyx to Canon in 2010, Elena went on to co-found Inspiration Engine, and a people analytics software start-up focused on creating better customer experiences.

As Xmetryx Co-founder, Elena is responsible for product design, technology, and security, leading the development team, customer success, and a hodgepodge of other things (like janitorial duties, social media technology strategy, office administration, finance, and operations). She brings a blend of product design and software development talent, along with an unrelenting focus on execution excellence, to create an exceptional experience for Xmetryx customers.